Frequently Asked Questions
Got Questions? We’ve Got Answers!
What is white label?
With WhiteLabel program, the client either develops the Brand concept and owns the intellectual property or the winery can provide a market-ready brand on an exclusive basis. Please contact us to see which is the best fit for your program.
What are the client profile?
Our clients are retailers, distributors and restaurant chains. While many of our clients are well known, well-regarded producers, we respect their confidentiality and do not disclose program specifics publicly.
What varietals do you stock?
We hold in inventory a wide variety of Portuguse and Spanish varietals including Alvarinho, Antao Vaz, Arinto, Alfrocheiro, Aragonez, Tinta Barroca, Tinta Roriz, Touriga National and Trincadeira. We also produce custom white label projects for orders of 1,000 cases or more per SKU. Please inquire about varietals not on our inventory list.
Do you handle distribution and/or resale of white label wine for your clients?
For larger accounts across multiple countries at Europe we have a mature national wholesale network in place to ensure finished goods arrive on time at the appointed location. We also provide goods on an ex-cellar basis for those clients holding proper wholesale licensing.
How are you different from your competitors?
The advantage to working with WhiteLabel is that we are the producer, not a middleman. Since we are specialists in contract bottling and custom wine production, you benefit from our resources, buying power and technical expertise.
At WhiteLabel, we produce between 3.500.000 – 4.000.000 cases per month that service our contract, branded and white label programs. We have the depth of experience to produce large and small runs correctly, efficiently and on time. However, we are nimble enough to be able accommodate the custom needs of many programs. In contrast to major producers seeking to dispose of their own surplus wine inventory through white labels programs, we source wine specifically for our white label programs. This ensures that the wine reflects a consistent stylistic and quality profile.
The needs of our diverse group of clients and the experience of our bottling crew allows us to be flexible and speedy, which permits us to label small runs for our white label shiner program. At the same time, we are large enough to accommodate and expand with programs that undergo growth.
Most importantly though, we bring the expertise of a large bottling facility and the customization of a white label program all under one roof. Once the quantities, varietals and packaging has been established, itʼs as simple as issuing projections or a purchase order whatever the case may be. Weʼll make sure the goods are at the appointed location on time.
How do I begin the process to develop a white label?
The very first requirement is that you hold some type of license distribute or sell alcoholic beverages. Once you have your license and distribution plan in place, you are ready to begin the white label process, starting with a brand/label concept and name, annual volume projections by varietal, and target price point in the market.
How long does it take to create a new label?
The timeline is approximately 8-12 weeks, subject to wine availability and finalized package design.
What is the minimum order?
Depending on which program is the best fit for your business, order minimums vary. Please contact us for more information.
What if I require custom packaging or varietals outside the custom label program?
There is flexibility with the use of custom packaging within the white label program. Please inquire about specific custom packaging requests.
Can I visit?
We are available for visit to the trade by appointment only during general business hours. Please contact us for more information.
What type of facilities do you have?
With a state-of-the art custom crush winery, six highly flexible, efficient, quality-oriented bottling lines and a separate, 120,000 square foot temperature-controlled public case goods storage warehouse.
Can you assist me with shipping arrangements?
We have a fully staffed shipping and receiving department, accepting long haul and intra-state carriers, for both full and partial truckloads. If needed, we can make recommendations of preferred carriers to our clients.
Can you assist me with packaging?
We can assist with a wide range of packaging needs, from closures to glass to label design. For white label we will recommend packaging designers and approved label printers. We can provide storage of packaging components for an extra monthly fee.
Who makes the wine?
Our winemakers have extensive experience in all varietals across several continents with wines ranging from estate and limited production to large-volume, mass market producers. They are masters at sourcing and blending wines to our client’s specifications.
Where do you source your wine?
From our vineyards or from large amounts of bulk wine for prospective clients. We also purchase a substantial quantity of wine on the bulk market and enter into both long-term and short-term contracts for grapes and finished wine. Due to our buying power, knowledge of the grape and bulk market, and skill in blending, we are in a position to take advantage of supply and demand situations to our clientsʼ benefit.